{"id":327,"date":"2017-10-30T18:46:22","date_gmt":"2017-10-30T20:46:22","guid":{"rendered":"http:\/\/ricardobotelho.com.br\/?page_id=327"},"modified":"2018-06-27T19:58:32","modified_gmt":"2018-06-27T22:58:32","slug":"capacitacao","status":"publish","type":"page","link":"https:\/\/ricardobotelho.com.br\/?page_id=327","title":{"rendered":"Capacita\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"327\" class=\"elementor elementor-327 elementor-bc-flex-widget\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-r77gxh0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"r77gxh0\" data-element_type=\"section\" id=\"capacitacao\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9plp0cj\" data-id=\"9plp0cj\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7zouf3y elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7zouf3y\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6uf5eer\" data-id=\"6uf5eer\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3qaz0yc elementor-widget elementor-widget-text-editor\" data-id=\"3qaz0yc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"img-fluid d-block mx-auto aligncenter wp-image-337 size-full\" src=\"https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/2017\/10\/ico-engrenagem-gde.png\" alt=\"\" width=\"140\" height=\"140\" \/>\n<div class=\"d-block mx-auto\">\n<ul class=\"list-inline\">\n \t<li class=\"list-inline-item linha-divisoria\"><a href=\"https:\/\/ricardobotelho.com.br\/?page_id=255\"><img decoding=\"async\" class=\"img-fluid aligncenter wp-image-260 size-full\" src=\"https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/2017\/10\/ico-lampada.png\" alt=\"\" width=\"67\" height=\"60\" \/><\/a><\/li>\n \t<li class=\"list-inline-item\"><a href=\"https:\/\/ricardobotelho.com.br\/?page_id=279\"><img decoding=\"async\" class=\"img-fluid aligncenter wp-image-330 size-full\" src=\"https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/2017\/10\/ico-palestras-1.png\" alt=\"\" width=\"67\" height=\"60\" \/><\/a><\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-mdrp0ec\" data-id=\"mdrp0ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1pbd33y elementor-widget elementor-widget-text-editor\" data-id=\"1pbd33y\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t&nbsp;\n<h2 class=\"f24 light cl-branco\">CAPACITA\u00c7\u00c3O E PDG<\/h2>\n<p class=\"cl-branco f14 light\">Criamos uma metodologia totalmente voltada para o segmento da Constru\u00e7\u00e3o Civil, Reforma e Decora\u00e7\u00e3o.\nOs programas s\u00e3o 100% customizados, em fun\u00e7\u00e3o das caracter\u00edsticas da opera\u00e7\u00e3o de cada cliente e segmentados pela natureza da opera\u00e7\u00e3o do cliente:<\/p>\n\n<div class=\"divisoria-pontilhada-azul pt-3 pb-3\"><\/div>\n<h3 class=\"f18 light cl-azul-escuro\">PRINCIPAIS PROGRAMAS<\/h3>\n<ul id=\"menu-capacitacao\" class=\"nav flex-column\">\n<li class=\"nav-item\"><a class=\"nav-link f14 strong cl-branco ps2id\" href=\"#industria\">IND\u00daSTRIA<\/a>\n<div class=\"div-hr\"><\/div><\/li>\n<li class=\"nav-item\"><a class=\"nav-link ps2id f14 strong cl-branco\" href=\"#varejo\">VAREJO<\/a>\n<div class=\"div-hr\"><\/div><\/li>\n<li class=\"nav-item\"><a class=\"nav-link ps2id f14 strong cl-branco\" href=\"#coaching\">ARQUITETOS, ENGENHEIROS E DESIGNERS DE INTERIORES<\/a><\/li>\n<\/ul>\n<section id=\"industria\">\n<div class=\"container\">\n<div class=\"divisoria-pontilhada-azul pb-1\"><\/div>\n<div class=\"row\">\n<div class=\"col pt-3\">\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-341 size-full\" src=\"https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/2017\/10\/ico-industria.png\" alt=\"\" width=\"100\" height=\"100\" \/>\n<h3 class=\"f18 light cl-azul-escuro pb-3\">IND\u00daSTRIA <span class=\"float-right f14\"><a href=\"https:\/\/ricardobotelho.com.br\/#contato\" class=\"cl-azul-escuro\"><i class=\"fa fa-plus\"><\/i> SOLICITE MAIS INFORMA\u00c7\u00d5ES<\/a><span><\/h3>\n<p class=\"f14 light cl-branco\">Atuamos em tr\u00eas pilares fundamentais para a venda:<\/p>\n<p class=\"f14 light cl-branco\"><span class=\"f18\">Gest\u00e3o da Carteira de Cliente<\/span> &#8211; avaliamos a sa\u00fade da Carteira atrav\u00e9s de sinalizadores como concentra\u00e7\u00e3o, representatividade dos segmentos potencialmente clientes, mix vendido, cobertura geogr\u00e1fica etc.<\/p>\n<p class=\"f14 light cl-branco\"><span class=\"f18\">Planifica\u00e7\u00e3o da Agenda de Visita<\/span> \u2013 criamos uma estrat\u00e9gia que denominamos de Atitude RICA: Reten\u00e7\u00e3o, Incremental, Conquista e Ativa\u00e7\u00e3o. A preocupa\u00e7\u00e3o central \u00e9 criar uma agenda t\u00e1tica que se aplica em fun\u00e7\u00e3o da realidade de cada carteira. Portanto, nossa interven\u00e7\u00e3o \u00e9 Um a Um (dada as condi\u00e7\u00f5es de cada Carteira de Clientes e a realidade do territ\u00f3rio que cobre).<\/p>\n<p class=\"f14 light cl-branco\"><span class=\"f18\">Argumenta\u00e7\u00e3o<\/span> &#8211; No processo, aplicamos t\u00e9cnicas como Role Play, com a simula\u00e7\u00e3o de situa\u00e7\u00f5es de venda, a partir da cria\u00e7\u00e3o de scripts espec\u00edficos para cada tipo de produto e perfil de cliente. Para isso, ajudamos a criar os Argumentos Assertivos de Vendas de cada linha de produto em fun\u00e7\u00e3o do canal de venda. A abordagem concentra-se na identifica\u00e7\u00e3o de problemas no cliente e como ancorar a apresenta\u00e7\u00e3o do meu produto nesse contexto e caminhar para a venda de uma solu\u00e7\u00e3o ampliada, onde a vari\u00e1vel pre\u00e7o n\u00e3o seja o fator-chave na tomada de decis\u00e3o de compra.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><section id=\"varejo\">\n<div class=\"container\">\n<div class=\"divisoria-pontilhada-azul pt-4 pb-3\"><\/div>\n<div class=\"row\">\n<div class=\"col\">\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-342 size-full\" src=\"https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/2017\/10\/ico-varejo.png\" alt=\"\" width=\"100\" height=\"100\" \/>\n<h3 class=\"f18 light cl-azul-escuro pb-3\">VAREJO <span class=\"float-right f14\"><a href=\"https:\/\/ricardobotelho.com.br\/#contato\" class=\"cl-azul-escuro\"><i class=\"fa fa-plus\"><\/i> SOLICITE MAIS INFORMA\u00c7\u00d5ES<\/a><span><\/h3>\n<p class=\"f14 light cl-branco\">Conhe\u00e7a os modelos de Consultoria que a Ricardo Botelho Marketing oferece para seus clientes<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-pt2w9lc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"pt2w9lc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9h067uo\" data-id=\"9h067uo\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8seas3x img-fluid d-block mx-auto elementor-widget elementor-widget-image\" data-id=\"8seas3x\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/elementor\/thumbs\/grafico-qjj5dfq3ww1k7x4fg2zliisaswt2osokfk3cajy1fg.png\" title=\"grafico\" alt=\"grafico\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-r4rkxb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"r4rkxb6\" data-element_type=\"section\" id=\"capacitacao\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-mtjcyf4\" data-id=\"mtjcyf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-o9j79cy elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"o9j79cy\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-hgnhym9\" data-id=\"hgnhym9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-jt1yjl3\" data-id=\"jt1yjl3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ufv335p elementor-widget elementor-widget-text-editor\" data-id=\"ufv335p\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section id=\"coaching\">\n<div class=\"container\">\n<div class=\"divisoria-pontilhada-azul pt-4 pb-3\"><\/div>\n<div class=\"row\">\n<div class=\"col\">\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-359 size-full\" src=\"https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/2017\/10\/ico-coaching.png\" alt=\"\" width=\"100\" height=\"100\" \/>\n<h3 class=\"f18 light cl-azul-escuro pb-3\">PDG \u2013 Programa de Desenvolvimento de Gest\u00e3o <span class=\"float-right f14\"><a href=\"https:\/\/ricardobotelho.com.br\/#contato\" class=\"cl-azul-escuro\"><i class=\"fa fa-plus\"><\/i> SOLICITE MAIS INFORMA\u00c7\u00d5ES<\/a><span><\/h3>\n<p class=\"f14 light cl-branco\">Exclusivo para Arquitetos, Engenheiros e Designers de Interiores. Como funciona: voc\u00ea responde a um question\u00e1rio, analisamos as respostas e elaboramos um diagn\u00f3stico e um plano de medidas. Em seguida, realizamos uma dfeuni\u00e3o presencial de 5 horas para imnplementa\u00e7\u00e3o do plano ou duas sess\u00f5es em teleconfer\u00eancia de 2:30 horas cada uma.<\/p>\n<p class=\"f18 light cl-branco\">O que vamos avaliar:<\/p>\n\n<ul class=\"lista-topicos-2\">\n \t<li><span class=\" f14 light cl-branco\">A estrutura do escrit\u00f3rio: equipe de funcion\u00e1rios (se tiver) ou terceiros, tarefas b\u00e1sicas e como s\u00e3o realizadas tais como: controle de custos, metas de faturamento (hist\u00f3ricos dos \u00faltimos dois anos), planilhas de controle de presta\u00e7\u00e3o de servi\u00e7os etc.<\/span><\/li>\n \t<li><span class=\" f14 light cl-branco\">O sistema de cobrar honor\u00e1rios: c\u00e1lculo de honor\u00e1rios, formato da proposta e contrato de presta\u00e7\u00e3o de servi\u00e7o, tipo de servi\u00e7os executados e cobrados (projeto, especifica\u00e7\u00e3o, acompanhar obra, administrar obra etc)<\/span><\/li>\n \t<li><span class=\" f14 light cl-branco\">Um pacote de servi\u00e7os para tangibilizar para o cliente a import\u00e2ncia da contrata\u00e7\u00e3o do escrit\u00f3rio (vantagens e benef\u00edcios tang\u00edveis para o cliente al\u00e9m da cria\u00e7\u00e3o do projeto decorrentes do trabalho)<\/span><\/li>\n \t<li><span class=\" f14 light cl-branco\">Uma revis\u00e3o do portf\u00f3lio e de outras ferramentas e a sua adequa\u00e7\u00e3o para vender o escrit\u00f3rio<\/span><\/li>\n \t<li><span class=\" f14 light cl-branco\">Como prospectar clientes: avaliar o hist\u00f3rico de clientes e a origem de sua capta\u00e7\u00e3o, identificar segmentos priorit\u00e1rios e novas oportunidades e orientar em como fazer a prospec\u00e7\u00e3o.<\/span><\/li>\n \t<li><span class=\" f14 light cl-branco\">An\u00e1lise do site e das\u00a0m\u00eddias sociais\u00a0com eventuais recomenda\u00e7\u00f5es para direcionar para a venda<\/span><\/li>\n \t<li><span class=\" f14 light cl-branco\">Elaborar um plano de divulga\u00e7\u00e3o com uso de ferramentas como email mkt, blog etc.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abuznbf elementor-widget elementor-widget-text-editor\" data-id=\"abuznbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"f18 light cl-azul-escuro pb-3\">IMPORTANTE<\/h3>\n\n<p class=\"f14 cl-cinza light\">\nO escrit\u00f3rio vai receber al\u00e9m das orienta\u00e7\u00f5es uma s\u00e9rie de planilhas e documentos:\n<br><br>\n1. \u00a0Planilha Controle de custos e fluxo de caixa\n<br>\n2. \u00a0Question\u00e1rio para Levantamento de Necessidades &#8211; Briefing\n<br>\n3. \u00a0Instrumento de avalia\u00e7\u00e3o de fornecedores &#8211; Check list qualifica\u00e7\u00e3o\n<br>\n4 \u00a0 Planilhas de Especifica\u00e7\u00e3o &#8211; Or\u00e7amento (3 modelos)\n<br>\n5. \u00a0Planilha Sequenciamento de Etapas da Obra\n<br>\n6. \u00a0Planilha Cronograma F\u00edsico Financeiro da Obra\n<br>\n7. \u00a0Manual de Contrata\u00e7\u00e3o de Servi\u00e7os de Arquitetura e Design de\u00a0Interiores\n<br>\n8 \u00a0 Modelo de Contrato de Presta\u00e7\u00e3o de Servi\u00e7o\n<br>\n9. \u00a0Manual de Comportamento de Prestadores de Servi\u00e7o na Obra\n<br>\n10. \u00a0Relat\u00f3rio de visita \u00e0 obra\n<br>\n11. \u00a0Pesquisa de Satisfa\u00e7\u00e3o de Cliente\n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4x0bd6v elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4x0bd6v\" data-element_type=\"section\" id=\"solicitarcontato\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-yd2nzou\" data-id=\"yd2nzou\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-wdvvq52 elementor-widget elementor-widget-text-editor\" data-id=\"wdvvq52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a href=\"index.php#contato\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ricardobotelho.com.br\/sitewp\/wp-content\/uploads\/2017\/10\/bt-solicitar.png\" alt=\"\" width=\"460\" height=\"33\" class=\"img-fluid rounded mx-auto d-block pt-5 pb-5 aligncenter size-full wp-image-272\" srcset=\"https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/2017\/10\/bt-solicitar.png 460w, https:\/\/ricardobotelho.com.br\/wp-content\/uploads\/2017\/10\/bt-solicitar-300x22.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; CAPACITA\u00c7\u00c3O E PDG Criamos uma metodologia totalmente voltada para o segmento da Constru\u00e7\u00e3o Civil, Reforma e Decora\u00e7\u00e3o. Os programas s\u00e3o 100% customizados, em fun\u00e7\u00e3o das caracter\u00edsticas da opera\u00e7\u00e3o de cada cliente e segmentados pela natureza da opera\u00e7\u00e3o do cliente: PRINCIPAIS PROGRAMAS IND\u00daSTRIA VAREJO ARQUITETOS, ENGENHEIROS E DESIGNERS DE INTERIORES IND\u00daSTRIA SOLICITE MAIS INFORMA\u00c7\u00d5ES Atuamos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/ricardobotelho.com.br\/index.php?rest_route=\/wp\/v2\/pages\/327"}],"collection":[{"href":"https:\/\/ricardobotelho.com.br\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ricardobotelho.com.br\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ricardobotelho.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ricardobotelho.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=327"}],"version-history":[{"count":35,"href":"https:\/\/ricardobotelho.com.br\/index.php?rest_route=\/wp\/v2\/pages\/327\/revisions"}],"predecessor-version":[{"id":542,"href":"https:\/\/ricardobotelho.com.br\/index.php?rest_route=\/wp\/v2\/pages\/327\/revisions\/542"}],"wp:attachment":[{"href":"https:\/\/ricardobotelho.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}